Celebrating a Decade of Excellence

Celebrating a Decade of Excellence

To Impress’s 10th Anniversary

This week marks a major milestone for To Impress: ten years of crafting premium CrossFit & HYROX apparel and bespoke promotional materials all proudly designed and produced in the Netherlands. Since our founding on July 11, 2014, we’ve grown from a small in-house print studio into a trusted partner for fitness boxes, event organizers, and forward-thinking brands across Europe.

A Journey of Growth and Innovation

What began as a one-man operation in a modest workshop has flourished into a full-service production hub. Over the past decade, we have:

  • Expanded our product range, adding everything from performance tees and hoodies to striking beachflags, banners, and corporate signage.

  • Invested in cutting-edge technology, from DTG and sublimation printing to precision embroidery and laser engraving.

  • Built lasting partnerships with over 100 CrossFit boxes, HYROX event teams, and corporate clients, delivering on-time orders that exceed expectations.

Each step of the way, we have remained true to our core values: quality, speed, and local craftsmanship.

Founder’s Reflection

“Reaching ten years feels surreal. When we started, I dreamed of creating gear that not only performs at the highest level but also carries the pride of Dutch craftsmanship. Today, I’m enormously proud of our team and the community we’ve built from athletes who wear our apparel on race day to brands that trust us with their image at international events. Here’s to the next decade of growth, innovation, and making every brand truly unforgettable.”
— Michal Nevrela, Founder 

Highlights from the Decade

  1. 2015: First major order for a national Crossfit competition, establishing our reputation in the sports industry.

  2. 2017: Launch of our in-house design studio, empowering clients with fully bespoke artwork and rapid sampling.

  3. 2019: Expansion into full corporate signage: beachflags, trade-show booths, and office branding.

  4. 2021: Certified carbon-neutral operations, reflecting our commitment to sustainable production.

  5. 2023: Opening of our second production line, doubling capacity to serve growing European demand.

Looking Ahead

As we celebrate this anniversary, our eyes are set firmly on the future. In the coming year, we will:

  • Introduce new eco-friendly materials that marry performance with planet-friendly credentials.

  • Launch a digital proofing platform to streamline artwork approvals and reduce lead times even further.

  • Host our first customer appreciation event in Amsterdam this fall, bringing together clients, athletes, and partner brands for a day of workshops, giveaways, and live demos.

Thank You

None of this would have been possible without the trust and support of our incredible clients, our dedicated team, and the wider community of fitness and business partners who inspire us daily. To every athlete who has donned our gear, every marketer who’s showcased our signage, and every team member who’s poured their passion into each order: thank you.

Here’s to another ten years of making your brand stand out and your team feel unstoppable!

 

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